How not to look like a tourist
in London

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Female. Likely name: Kate.
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London Female: Kate
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1. It is hard to go wrong emulating the doyenne of the London fashion scene, Kate Moss. Match a pair of skinny jeans with ballet flats and a waistcoat to embody “heroin chic” without having to abuse any substances (besides your money).

2. Sure, it’s fun to tart up once in a while, but the general side of sexy to fall on is quirky, not slutty. Think verging on the bizarre. With disparate pieces that don’t match but somehow go together anyway.

3. Don’t go bonkers with your accessories. It wouldn’t do to look like Christmas tree in March. Your best bets are some trinkets from Paul Smith or, for something more precious without the mush, grab an engraved pendant from Valentine Franc.

4. If you have to have only one accessory, make it a scarf; there are very few parts of the body a scarf cannot adorn and look good. Around your neck, wrapped about your head, like a belt around your waist, choose a trendy one like the McQueen skull scarf and let it speak for itself.

5. Vintage doesn’t have to mean dressing like that hobo around the corner; flea markets in Britain stock some of the finest vintage fashions around. These Cutler & Gross frames will help keep the sun out. Pick up a Maurice Lacroix from a part-time horologist at the Portobello or Brick Lane Market.

6. Unlike other major cities, cabs in London are easy to hail and cabbies speak perfect English. So if you’re looking to get to somewhere fast and the tube is not an option, cabs are an excellent choice. Alternatively, Barclays Cycle Hire make for a stress free way to get around.

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