How not to look like a tourist
in London

1. Your mother probably told you to mind your Ps and Qs. And, in London anyway, mommy knows best. If you don’t want to stand out, remember your manners. If someone Ps on you, it’s only polite to Q them back.

2. Londoners get it. You’re excited to be in their city. But that doesn’t mean you can smile at them unprovoked. They’re generally a reserved lot and if you wish to blend in, you’d best wipe that smile off your face and limit your acknowledgement of their existence to a polite nod.

3. You want to look like you’ve put in just enough effort to look effortless. Start with your hair. Tousled enough to look like you might have just got out of bed yet controlled enough not to look like a rat in the car wash.

4. You’re in London. Chances are, it’s gonna rain. Unless you’re on the set of an American musical set in the fifties and you intend to sing while spinning around a lamppost, take an umbrella with you. Plus your hair. Your carefully careless hair. You need to protect that.

5. London always dresses up a notch from casual chic. If you’re a sad sod unsure as to what constitutes casual chic, try out the contrast of classic patterns like checks and dots paired with a trendy cut of fabric. A.P.C excels at this so hit them up at 238-246 King Street. Also try ACNE at 13 Dover Street.

6. The many cobbled streets of London demand to be trod upon, and it’s best to adorn stylish yet comfortable
footwear for your ambulatory adventures. Shoe giant Clarks still produces some of the world’s finest shoes and its original collection is a refreshing take on traditional footwear. For something glitzier, try on a pair of coloured brogues from UK’s own Church’s, which has been
supplying fine footwear to the rest of the world since 1873.